As part of a multidisciplinary team assembled by Panda, I worked on researching, writing and publishing a new strategy for maternity and Early Years care for 3 county councils in west Wales: Carmarthenshire, Ceredigion and Pembrokeshire. The fact that west Wales is one of my favourite places in the whole world only influenced my decision to join the team a tiny bit. Honest.
As an expression of strategy, the text had to find the right balance between setting out the vision the stakeholders want to see, and being pragmatic about what might be possible in the real world circumstances of local government. Not too bold, but not too bland.
At the same time, our team was trusted to write text that made sense. We pushed hard for an end result that looks and reads unlike most other formal council strategies; in particular, we wanted it to be something that busy midwives and early years carers would have time to read, and would find relatable.
📮 giles (at) usethehumanvoice.com
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